Marc3 for Marc Jacobs?

The International Hearld Tribune recently published an article mentioning Marc Jacobs' interest in producing a third, low-cost line that will fall below Marc by Marc Jacobs. Could this be done - a designer covering such a wide range of price points? Don't get me wrong, I'll probably be more than interested in purchasing some items, but this is definitely a risk and a challenge for any designer. But I'm guessing, with the recent Target and H&M designer collaborations, this idea can prove to be quite a success.

Read the article here.

Marc by Marc Jacobs Meg White Ad Campaign for Spring/Summer 2006
Now just imagine a Marc3 ad campaign?